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Our mission is to make you aware of the substantial  health risks of insufficient sun exposure so that if you are part of the 70% of the American population that is suffering the ill effects of insufficient sun exposure you can take immediate steps at no cost to improve your health and extend your life expectancy.

We have attempted to put on this website the most complete, correct and up to date statement of the science of sun exposure and human health existing anywhere in the world.  We will be constantly updating this site with new discoveries as they are made in this rapidly expanding field of science. 

Most of the health risks of insufficient sun exposure have been discovered since the beginning of the 21st century.  Also in the 21st century, new science has clarified the relationship between sun exposure and skin cancer. 

Health authorities including the World Health Organization, the Centers for Disease Control and Prevention and the American Medical Association have failed to inform the public of this science.  This failure is catastrophic.  Insufficient sun exposure has become the nation’s #2 public health problem, exceeded only by smoking.  

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America's second largest public health problem is insufficient sun exposure. It's responsible for 340,000 preventable deaths per year, just behind tobacco and ahead of obesity.


The public needs to be aware of insufficient sun exposure risks and increase daily sun exposure to improve health.

Stop fearing the sun.

Embrace sunshine.

Let's build healthier communities.